Once your campaign is confirmed, you’ll need to submit your ad creative before the creative deadline. Creative must be approved by the publisher before the ad can be recorded or scheduled.
You can upload creative directly or follow the publisher’s instructions for host-read or producer-read ads.
Depending on the spot type, you may be asked to provide:
A written ad script or talking points
Brand guidelines or disclaimers
Offer details, URLs, or promo codes
Tracking links or attribution pixels
For host-read ads, publishers may adapt the script to match their voice and style.
Each spot includes a creative deadline set by the publisher. Creative must be submitted by this date to avoid delays or cancellation.
Late submissions may result in:
Missed placement
Rescheduling
Loss of the spot, depending on publisher policy
After submission, the publisher will review your creative for:
Brand fit and category compliance
Length and placement requirements
Content guidelines or restrictions
If changes are needed, the publisher may request revisions before approval.
You may request changes before the creative deadline. Updates may not be possible once recording or scheduling begins.
For host-read spots, you’ll typically submit a script or key talking points. The host may personalize the read while maintaining your core message.
Missing the creative deadline may delay or cancel your campaign, depending on the publisher’s policy.
